You see an item in a locked case at an antique mall...arghh...the tag is turned over and you can't see the price. Forget it, you didn't care about it that much anyway. Walk away.
The dealer lost another sale that could be easily remedied by writing the price on both sides. Even if the tag gets flipped over, the customer knows the price without having to flip the tag. Also, clear printing of description. Permanent black sharpie.